FYI, in Latin "Volvo" means "I roll".

I call bullshit on this "promise"...

Volvo Promises An Injury-Proof Car by 2020

Since normally you'd want to avoid rolling your car or truck, I tend to avoid a vehicle brands that advertise that in their NAME of all things.


But that aside, lets see what's wrong with this promise by Volvo...

• "Injury-Proof" - It takes VERY LITTLE to constitute an injury, and humans are squishy and easy to damage. During collisions, things break and glass often flies about the cabin. Expose any of that to the soft sensitive areas on a person and you've got an injury. (Safety glass + eye = eye injury.)
  So unless this car will not be transporting humans AT ALL, it'll NEVER be injury PROOF.
  
• "[Volvo] car by 2020" - Giving the benefit of the doubt on the "injury-proof" part, is anyone even going to even be driving cars come 2020? Let alone Volvo cars?
  With gas prices going through the roof, and Volvo not being known for their fuel-efficiency/hybrid/alternate-fuel vehicles, I'd be SURPRISED (at least with the market outlook NOW) if Volvo vehicles don't go the way of the Edsel or Dalorean by 2020.
  

Article(s):

• [WIRED Blog Network] Volvo Promises An Injury-Proof Car by 2020

ARFARF! *Chases car down street*